Brand Radar / Investigation
How does AI
see your
brand?
Find out what AI says, which sources shape its answers, and where human experience tells a different story.
See how the evidence comes togetherEvidence / Understanding
Find the gap.
Know what
to change.
What AI repeats is one perspective. Documented human and cultural experience is another. Brand Radar compares both.
Five dimensions. One evidence record.Evidence before scores
- AI Visibility
- — / 20
- Narrative Clarity
- — / 20
- Source Strength
- — / 20
- Cultural Resonance
- — / 20
- Perception Consistency
- — / 20
The perception gap
What AI repeats.
What the evidence supports.
An audit identifies alignment, contradictions, and what remains unproven. Its findings include confidence, limitations, and the sources behind every conclusion.
These are unscored report placeholders, not an audit result. No score is generated from the inquiry form.
Inside Brand Radar
Follow the
investigation.
Investigation / 03
The perception gap
Where AI perception, public evidence, and human experience align, contradict one another, or remain unproven.
- Evidence in
- Recorded AI narratives compared with public and human evidence.
- Intelligence out
- The central finding: what aligns, what conflicts, and what cannot yet be established.
Explore the evidence behind the findings
- First-party
- What the brand publishes.
- Independent
- What outside sources substantiate.
- Cultural / community
- What documented human response supports.
- Cited
- What the tested models reference.
- Missing
- What remains unproven.
Missing evidence is not negative sentiment. Campaign presence is not proof of cultural resonance.
A repeatable investigation
Ask. Trace.
Compare. Retest.
- 01
Establish the machine view.
Record what selected AI systems say, where the brand appears spontaneously, and how consistently it is represented.
- 02
Follow the public signals.
Trace sources and citations. Compare them with documented audience response, trust, representation, and cultural evidence.
- 03
Make the gap useful.
Identify alignment, contradictions, and uncertainty. Recommend changes to public information and brand signals tied to the findings.
- 04
Test again.
Repeat the controlled questions to understand how perception changes after the recommended work.
What the five dimensions measure
- AI Visibility
- Does your brand appear when people ask AI about your category, needs, and competitors?
- Narrative Clarity
- Does AI understand what makes your brand distinct, and describe it clearly?
- Source Strength
- How credible, current, and consistent is the public evidence behind your brand’s story?
- Cultural Resonance
- What independent evidence shows meaningful connection with the audiences you want to reach?
- Perception Consistency
- Where do AI narratives, public evidence, and human experience align—or diverge?
What an audit delivers
A concise brand snapshot: dimension scores, confidence, the central perception gap, and priority opportunities. A private client audit preserves supporting sources, scoring rationale, contradictions, limitations, and recommended changes.